How many options are there on the market for the RS4? This seems to actually be one of the cheaper ones no? Which means there’s a good chance they’ll sell.
I also believe JHM uses some higher than average stainless steel (would need confirmation though as I don’t follow RS4 products all that much).
Finally, a business needs to make money in order to throw that money back into the business. Some products will have higher margins than others due to what the market is able to bear (and some less, for the same reason of what the market is able to bear). In this case, I think the market can bear their price point due to the fact that other comparable products are selling for more.
I guess in the end, if you feel it’s bad value, it’s not something you’d want to buy. There’s plenty of houses in my city that I consider way over-priced and even if I had the money, wouldn’t buy them as I don’t think it’s good value. That said, other people are buying them up and the prices are holding. It’s a choice one makes for every purchase they make (another example is iphones, I find them overpriced, never bought one but many people have).