APR Deceptive Website and Marketing practices

@HG-Motorsport, sorry to hear that your cast upper idea was copied.

Funny thing… Unitronic releases a video earlier in the week showing stress testing of the MK7 engine with their downpipe and turbo glowing red.

http://youtu.be/i2fbBddXHY0

Then APR decides to copy the same marketing tactic days later and releases their own video on friday.

https://www.facebook.com/video.php?v=10152548980215356&set=vb.75900685355&type=2&theater

Come on… lol. It’s unfortunate that even with all the marketing thrown at it, their DP release isn’t gaining much traction. Perhaps it’s due to their new policy of charging customers $150 for a stage 2 upgrade if APR hardware isn’t purchased.

Dave

MK7 boost taps

It’s been known for quite some time by APR that their MK7 boost taps do not allow the MAP/IAT sensor to correctly read intake air temperatures. Since IAT readings directly impact the ECU’s calculation of air/fuel ratio as well as the amount of timing that is ran, it seems that the tap can create issues with drivability as well as reliability if the ECU believes that IATs are much cooler than actual, especially in a high boost situation.

What’s bothersome is that stopping sale and issuing a recall for this piece would not cost APR much as each tap only costs them $1.20 to make. Awesome margins too . . . selling a $1.20 plastic piece for $59.99 ;D

The following conversation, started by an APR engineer, is from 1/2/15. What’s interesting is that they noticed it in development, but didn’t fix the issue and instead released it to the public. I personally saw the tap on 5/23/14 at Fastivus so it isn’t something that was recently developed.

http://i.imgur.com/OyEA54Z.png?1

Pretty sad again. Good to see they’re consistently making the wrong decisions.

Eric…geez this is pathetic.

Lol at Eric likes to give moar

Interesting comments about Corsa’s side of the RSC debacle.

http://www.golfmk6.com/forums/showthread.php?t=89660

[quote=cadubya]Recently, I was afforded the opportunity to tour the Corsa facility and meet with the sound engineer, sales manager, and marketing manager. These are my own observations. I was not given any marketing BS to regurgitate.

Key points:

  1. These are stand up guys. Corsa’s facility is state of the art and no expense is spared in the pursuit of quality and perfection.

  2. Corsa has a variety of patents for tuning exhausts and eliminating drone. Some of these are sexy looking, some are not. One or more of these elements is used depending on the application and packaging restraints.

  3. APR hired Corsa to manufacture a variety of exhausts for multiple VAG platforms. Corsa designed the exhausts according to APR’s specification.

  4. Material quality downgrade debacle: APR wanted to make more margin on the exhausts. Corsa did not have any more margin left to give and still be a viable business partnership. APR decided to downgrade the material to make their desired margins.

I’ll answer any questions to the best of my knowledge.
[/quote]

Bumping this post up with the recently released info from the cost reduction program.

http://i.imgur.com/VtV5NLZ.jpg

http://i.imgur.com/F6jS0vm.jpg

http://i.imgur.com/MA3cKkw.jpg

http://i.imgur.com/2jteljR.jpg

So there were huge reductions in cost on the manifold ($980->$310), lines (~84% savings), machined parts (~50% savings) and silicone (~70% savings) used in this kit. Distributors still have tiny margins on these kits while APR’s profit margin increased significantly (~$1500 per kit). On top of that, APR increased the retail price of Stage 3 from $6125 to $6500 in spite of all these cost reductions.

Good for APR I suppose.

There is an implied economic incentive for any OEM to share the margins (where available) to its distributors and dealers.

APR doesn’t make any money if the dealers don’t sell the drugs.

Give dealers more margin, and they put your product in front of more buyers (which comes in many forms, such as increased advertising taken on by the dealer, social events, installation subsidies, etc.)

So far all you have proven is that APR is now here to make money (with new ownership), and your feelings got hurt somewhere along the way.

Exactly!

New management had nothing to do with the cost reduction. That was something Keith and Stephen wanted to do and I brought them the person to do it.

They need to share the wealth with dealers, especially now since they’ve downsized their own physical presence at shows and reduced their offerings.

Sorry, but they don’t have to do shit.

MG took the risk and through the cash down on the table, they get to decide what they plowback and what they pay out.

If you think it should be done differently, go buy a company and report back.

Typical entitlement bullshit.

Seems a bit contrary to your earlier statement.

[quote=notarmed]APR doesn’t make any money if the dealers don’t sell the drugs.

Give dealers more margin, and they put your product in front of more buyers (which comes in many forms, such as increased advertising taken on by the dealer, social events, installation subsidies, etc.)
[/quote]
Just sayin’

It’s bad business to drastically reduce product variety for dealers to sell. Keep in mind that APR has often required exclusivity for smaller distributors for quite some time. That was fine when APR offered complete solutions: tuning, full exhaust line for several generations, clutches, suspension, etc. Now they’re chopping down everything to APR product lines only (better margins for APR) and putting smaller dealers at a disadvantage.

My point is “All boats rise in high tides.” Therefore, APR gets to decide what is best for both the health of the customer and the company. Why? Because MG threw the money down, and now they get to decide how they want to run the company. Do you think it should be done differently? Great, then stop fucking around with posting on the Internet and go start or buy a competitor.

Until then, you just look like an entitled person with an axe to grind.

What MG does is what MG does. You’re simply missing out on the fact that I’m merely reporting what’s going on inside APR from numerous sources. I think all consumers would like to know if the products they’re buying have been falsely misrepresented / based off stolen IP as indicated.

Corsa released an interesting video today. Seems rather directed at APR, even starting with the first few lines ;D

http://youtu.be/AB-iolzSAkA

LOL…Total jab at APR and I love it!!!

LOL that is pretty funny, nice ad and jab.

Definitely some shots fired across the starboard bow.

Wow, this thread is a one fascinating read.
I heard about the whole RSC story and started reading only a few days ago. These are some horrible business practices and unprofessionalism described here and supported with evidence. I only wish there was a more detailed summary or FAQ on this for people who are new to Audi modding community. More people should know about this, I’ve been reading Audi forums for about a year after I got my S5 and didn’t see mentions of the topic on AZ or AW until I stumbled into a post mentioning “RSC controversy” and looked it up. Also have never heard of AudiRevolution before, looks like a great place.

I guess I am a great example of how effective APR marketing is.
I got my car August 2014 from a dealer where it was on sale for a while, because it had an absolutely retarded loud custom exhaust. It’s a fully loaded 2015 S5 4.2 auto with Audi care and some extras. They originally put it on sale for 48K, nobody wanted to buy it, they kept dropping the price and after watching it for a while and some bargaining for an extra discount to replace the exhaust I got it for 39K and traded my old A4 in, so S5 was my only car. Driving it with that loud custom exhaust was simply unbearable, previous owner for sure either was deaf or became one as a result. I didn’t expect to actually buy this car so I didn’t research exhausts in advance. I quickly looked up what’s available and was choosing between “big names”: AWE and APR.

I picked APR because of their claims of no drone, effective sound cancellation and being quieter than competitors. I was able to find it on discount for 2300, while AWE Touring with resonated downpipes was close to 3000.
It indeed does not drone and the sound is quite nice, very quiet inside at cruise and gets angry at WOT. I have no clue if it’s any quieter than AWE or other competitors, on AZ there are comparison videos for S4, where S4 version is indeed a tiny bit quieter. I did not dyno the car before or after and didn’t run a quarter, so I have no idea if it gives any gains compared to stock. Butt dyno says that it’s miles better than the custom crap that came with the car, I’m sure though it’s because that system was utter crap.

I now feel somewhat ripped off because I bought RSC exhaust, very uncertain about the quality of welds and corrosion resistance, need to inspect if on a lift or jack stands. If I knew about this whole story I would have bought AWE or looked for something else.

I looked inside the exhaust pipe, and it’s a straight-through with a round/oval cut out in pipe leading to a muffler and a small perforated section closer to the end of the pipe. Looks a lot like what AWE describe in their design.

Did anyone see pictures of 4.2L S5 RSC exhaust cut open? If not I might get a borescope and try to see what’s inside.

S5s that are 2013 model year (north america) as well as all cabriolets no longer had the 4.2 V8 (you mention that you have a “2015 S5 4.2”). They now have the 3.0V6T supercharged engine.

For what it’s worth, I really liked my APR RSC exhaust when I had a 2011 S4.

And welcome to AR! :smiley: ;D

Well spotted, that’s a typo, it’s 2012, not 2015

Welcome. If you could get a borroscope shot that would be cool. While they RSC part of the technology seems to be a lie, if it doesn’t drone then at least they hit on half of their claim. A few of my friends had APR on their Golf R’s and have since switched. Not sure about the S5 exhaust but they all had problems with cracks around the welds to the muffler.