APR sold to Sentinel Equity


[quote=DinanCars]Dinan is pleased to officially welcome APR into the Driven Performance Brands family. We look forward to working closely together with another engineering driven company towards the future and betterment of the European automotive aftermarket.

The official press release can be read below.

Santa Rosa, CA, August 2, 2017 - Driven Performance Brands (“DPB”), a company comprised of some of the top performance brands in the automotive aftermarket, today announced the acquisition of APR from Mangrove Equity Partners, LP. APR is a leading designer and manufacturer of performance software tuning solutions as well as highly engineered hardware products including turbo systems and air intake, exhaust and suspension components for Audi, Porsche and Volkswagen vehicles.

“We are excited to add APR to the Driven Performance Brands family” said DPB President & CEO Brian Appelgate. “This transaction is consistent with our long term strategy. APR is highly complementary to our Dinan brand, which serves the BMW performance market, and this positions DPB as a leader in the growing European performance vehicle aftermarket in North America, Europe and Asia. Our similar cultures and shared focus on designing innovative premium products make APR a great addition to DPB’s portfolio.”

“Mangrove Equity Partners has been an outstanding partner for APR. We also are very familiar with the Driven Performance Brands family and are very excited to be joining one of the top performance companies in the industry. We look forward to contributing to the further growth and success of DPB through APR” said APR President & CEO Mitch Williams.

About Driven Performance Brands

Driven Performance Brands, a portfolio company of Sentinel Capital Partners, designs, manufactures, and markets high-performance aftermarket products under iconic brands including APR, B&M Racing and Performance, Dinan, Flowmaster, Hurst Shifters and Hurst Driveline Conversions.
Brief history. Driven Performance Brands was established in 2013 by Dubin Clark, an equity company who purchased Dinan, B&M, Flowmaster, & Hurst as well as other smaller automotive companies. The current APR CEO Mitch Williams worked for Dubin Clark as CEO of Restoration Parts Unlimited International. Dubin sold DPB to Sentinel Equity in 2015. Looks like Mitch did a great job in getting APR’s numbers up for the sale!

what’s funny about that?

One real consequence of the VW scandal is the next generation of these ECU’s might not be so easy to break. Yes, I know anything can be broken. But they might make it a real pain in the ass.

The C63 AMG motor has the ECU buried behind the engine, so you have to pull the front clip off the car to get to it.

These guys might see the writing on the wall and want to sell while auto sales are at an all time high.

WOW sold again. Did mangrove sell off the company if I read that right.

Sounds like prices will be going up; dinan shit is expensive