I think they’re selling at a great time.
Steroids are taking over the UFC right when the testing is getting rigorous. You’ve got the best fighter in the world about to get a 2 year ban for steroids. The best female fighter in the world is inconsolable and walking away from the sport. Then you’ve got the biggest draw in the world (McGregor) infatuated with a .500 fighter 2 weight classes heavier than himself, and he’s ruining his prime in the process by wasting a year on Nate Diaz.
All around, it might have just jumped the shark. We will see.