Ford offering in-house hand-held tuning devices?

General Discussion
#1

Article posted in another forum and thought it was interesting.

http://www.foxnews.com/leisure/2014/12/29/get-more-power-out-your-ecoboost-engine-with-fords-handheld-programmer/?intcmp=features

#2

That’s cool, but if it’s factory endorsed why not just offer a performance upgrade package for ~$500 during purchase?

#3

Bout time Ford did this honestly. They have been doing this tuning shit for years in a couple road race series with special keys. It would be cool to offer it as a performance package, get a spare key that will add performance when you use it. hide that key from the wife and kids lol

#4

Maybe Audi can take a lesson from Ford.

90 ft/lbs more over stock for $595 with factory warranty? Pretty sweet if you ask me. FUcking GIAC and APR over charging an arm 4 and 5x times that.