I’m still trying to decide which I am going with. The part numbers for the OEM or same basic plugs from NGK are a little confusing, but here is what I came up with.
OEM are VW/Audi versions of the NGK double platinum. They have several part numbers.
Audi part number: 101905611G (available at Audi or ECS)
NGK part number: PFR8S8EG (you can find these on Amazon or Europaparts)
You will also see NGK PFR8S8EG listed as NGK part number: 94460 (this is what ECS has them listed as and they are cheaper than the OEM version, and you can also find these at auto parts stores).
From what I can tell all of the above are the same basic spark plug, but just listed differently at different places.
NGK Iridium like what Jones is using are NGK part number: BKR8EIX but they may also be listed as NGK part number: 2668 (these are also available on Amazon or at most auto parts stores).