Interesting that APR deleted this from IG after posting it last night. Afraid customers won’t buy RSC inventory if they know it’s about to be replaced? Lol.
What’s great is that the only thing APR has going for them is the exhaust program that Joel Schurtz has put into place. Yet offloading around 500k in Corsa inventory isn’t easy so the high-margin products that have been designed since 2013 still haven’t been put to market.
[quote=Arin]Yes. There was a popular demand for a price reduction.
[/quote]
Issue is that there was no demand for this product. They’re still holding onto many of the initial run of 100 sets of DPs. Their cost for these Chinese bent pipes is sub-200’s.
I can’t confirm if CTS gets their components from the same place, but it seems awfully suspicious that they’re coming out with identical components vs ones that different slightly in appearance.
What I do know is that often times if vendors are not paid, they make take actions to recoup an investment they have in a production run.
^^^Very true. You’d be wise to alter the product after you receive it to prevent the manufacturer from underselling you.
I know that JHM has done this in the past with parts where they get production of 90% of the part done at one place, and then finish it at JHM. That way nobody can buy the JHM part elsewhere. They can buy 90% of it, and then blow up their car when they try to use it as a replica lol.
For a pulley…pretty much impossible for APR to stop that or to differentiate their part vs. the CTS part.
So continuing the discussion regarding APR and outsourcing to China, it really took off with the hire of Joel Schurtz in early 2013. As mentioned before, he’s a talented designer and knows how to get things made cheaply. I put him in contact with APR to help them improve margins on their unprofitable Corsa and Billy Boat lineup.
Looking at his previous employment history (Eurojet, Stasis, Unitronic, Steve Petty Motorsports), you’d wonder if he’s ever had any run-ins with APR. In fact Arin@APR has personally attacked him on forums and on Facebook numerous times regarding his use of outsourcing. It seems as if now Arin will have to eat crow. There’s a bit of irony in that Arin’s job is to aggressively promote Joel’s creations.
As I posted earlier, Joel was brought on to do an exhaust program, but the issue is the heavy backlog of RSC inventory that APR holds. With the Mangrove acquisition, that RSC inventory is no longer allowed to go on sale (just look at the previous two APR sales). Putting the RSC exhausts on sale would only further reduce the already slim margins, and a decrease in gross margin doesn’t look good to investors. As a result, they’ve been continuing the guise that they’re still doing business with Corsa and continuing the “RSC” line. That is not the case.
What you have here are basically production-ready samples of the diownpipe lineup that APR has been holding onto since 2013, until they exhaust (pun-intended) their RSC inventory. As Joel has managed to get items cast cheaply, their idea is to differentiate the design from his previous exhausts by utilizing a cast bellmouth / downturn while retaining other design elements from his previous designs such as vbands.
That being said, since it’s APR/Mangrove, these new units will command a high pricepoint due to the additional “feature” despite the costs being reduced significantly. Bravo to Joel for producing high quality T304 downpipes vs APR pulling the wool over on customers’ eyes by switching to 439 stainless for the RSC stuff.
Of course Joel’s talents aren’t only restricted to exhausts. APR/Mangrove has utilized him in other ways to boost profitability. It’s unfortunate that these improved margins haven’t been passed along to customers and distributors. In fact, looking at the pricing of Joel’s products at previous companies, you could say that he was trying to provide the community sustainable products at good value.
You won’t see many complaints about his previous work. Many customers have praised the low price point and high quality of the items. I’m sure those who choose to purchase these APR downpipes will be pleased by the quality but not so much with the price. Notice how I stated downpipes . . . Mangrove has decided that since downpipes provide the highest margins, exhausts will be put off indefinitely. Assuming they see the expected returns, full exhausts might come at a later date.
I’ll post some links and references to Joel’s work later. You may recognize his name from the Stasis Engineering blunder.
So Arin’s cronies have been getting the cast DP link deleted from Facebook groups. Fairly odd since it’s a first look at upcoming APR products + I’m speaking quite favorably about it.
What they fail to realize is that customers can essentially force Mangrove to set “reasonable” market pricing by opting not to purchase products at ripoff prices (shifter bracket, turbo muffler). Just look at the RS4 downpipes. After pricing it at a staggering $1199 for a product that costs them less than $200 to manufacture, they were forced to reduce pricing to $799 due to overwhelming lack of demand. It’s pretty funny that Arin claimed that there was a demand for a price reduction.