Welcome.
So far what we have seen is that if its a NA car JHM is the way to go all the way. Before I go on to the JHM Ill let you know what we have seen so far.
Some have tested the APR tune and mentioned it gives some noticeable changes others have said they felt the APR tune did noting. This was the same for most APR in most NA apps.
The JHM Tune for the S6 or S8 is still in testing. But the good thing here is that its been testing for a long time now and they will be posting actual before and after results as I understand it. Also JHM is the only one that will have a TCU tune for the car. This is one more reason to possibly wait if you are thinking about getting one or the other. If the V10 Na audi tunes turn out like the 4.2 RS4 and S4 then you will be in good shape. JHM took months and months of time in those tunes and they are by far the best tunes on the market both performance and hp wise.
Another nice thing about JHM is that they are actually active right now in the V10 market. They are making parts to support the V10 and looking to possibly dig even deeper soon. Right now JHM makes intake spacers that are a big big help. They also have several other parts like a light weight crank pulley that I love on my S4. JHM also makes a great set of lightweight rotors for the S6 and S8 that save I think over 10lbs each side.
A few things to think about