I think that’s evident on the B8 platform. They did a lot of work to bring the pricing down to be more competitive. The B7 RS4 was quite a bit more expensive than it’s competitors (vs. E92 M3, C63), as was the B7 S4 (vs E46 M3). Tough to justify if you’re not blowing them out of the water.
The B8 cars have cut lots of little corners out to save money, and Audi have priced them very competitively as a result. This goes for the V6 3.0T cars for sure and the B8 RS4/5 which are priced pretty much right on the number with their competitors, when you factor in similar equipment. Not that you’d really notice most of the cut corners unless you were looking.